Affiliate marketing in India has evolved and become a new avenue with the emergence of digital creators, and this is particularly true with the advent of platforms like Jeetbuzz. Teamwork with influencers not only on YouTube or Instagram, but also on other social media is providing the platform with enormous coverage amongst betting/gaming aficionados. The latter is not only a trend in marketing a brand; it is also an indicator of how affiliate partnerships are changing the way online traffic is generated in India.